Cricket is more than just a sport; it’s a legacy. From roaring stadiums to Sunday gully matches, it lives in every run, every wicket, and every fearless catch. That feeling inspires us to craft cricket bats that don’t just perform but feel personal to the batter who plays with them. Our passion for the game also drives us to provide a full range of high-quality bat accessories and care essentials to complete every cricketer’s gear.
OUR STORY
Our Spirit, Your Game
Why We Started!
For years, cricket bats were produced with one motive: sales, without truly understanding a batter’s stance, spirit, or skill. Most manufacturers created bats for either beginners or extreme professionals, ignoring the many stages of gameplay in between. A lack of personalisation and custom sizing always restricted a batter’s true freedom.
Realising how personal a bat can be and what the market missed, we decided to build cricket bats that fill the industry gaps. The Willow Company was thus founded with an intent to transform the cricket bat market with customisation, technical integration, and emotion. We also saw a need for premium, durable accessories and care products to support the life of a bat and the game of a player.
Know Us Better
WHO WE ARE?
The Willow Company is a team of cricket enthusiasts and experts who blend their passion for the game with an understanding of bat technicalities. We build cricket bats, accessories, and care essentials that simply help players channel their natural game. By integrating the latest technologies and Artificial Intelligence with high-grade Willow craftsmanship, we curate bats that resonate with players of different leagues. We extend this same commitment to quality across our entire product line, from essential gear to bat maintenance products.
WHY WE EXIST?
Most manufacturers produce bats to specific dimensions, grain specifications, and designs. They just mass-produce and display them on shelves for sale. We exist to change that. Our core objective is to build bats and provide accessories that not only reflect old-school craftsmanship but also new-age technical advancement that matches the expectations of cricket enthusiasts. Our carefully designed gear and care essentials ensure your bat performs as well as you do, for as long as you are at the crease, playing your innings.
Our Mission and Vision
MISSION
We aim for one in every hundred bats sold globally to be a TWC bat. Through innovation, affordability, and personalised performance, we want to ensure that every game of cricket played on fields, in academies, and on playgrounds features bats, accessories, and gear from The Willow Company.
VISION
We envision empowering every cricketer, from gullies to stadiums, with bats and accessories they can rely on. We aspire to become India’s most trusted cricket gear brand, recognised for crafting affordable, AI-enabled, and custom bats, accessories and care essentials that adapt to evolving playing styles.
What makes us different?
You can find a range of bats and gear in brand outlets and sports stores. But you need the best cricket bat and the right equipment that matches your playing standard. The Willow Company does that for you. Here’s why you need our cricket gear!
Handpicked, High-Quality Willow
From India’s traditional Kashmir Willow to England’s cultural English Willow, we only pick the best wood to carve your cricket bats. We check each cleft multiple times for grains, density, moisture, and soundness, and only then process it.
Best Craftsmanship and Technical Advancement
One of the world’s best craftsmen creates our cricket bats and accessories. We also nuance them with designs inspired by an understanding of batters’ needs, blending mastery with technical proficiency.
Customised to Match your Stance
From openers to tail-enders, every player plays the game with a different intent. Additionally, every cricketer has a different mindset and skill. Thus, we offer the option to customise bats to give you a closer experience to your personal game.
Style meets Skill, Skill meets Stance
A bat represents you and your confidence. Thus, we have stylish options that perfectly channel your true personality. Our bats, along with our accessories, add style to every batter’s game, whether they are beginners, cricket enthusiasts, or professional cricketers.
Building the Best Bat, Step by Step!
The Bat that Fits
Perfectly in your Kit
Every shot is different, and so is every player’s game. Thus, your bat must be the one that brings out your natural game. It should match your style, stance, struggle, and spirit. TWC’s carefully designed bats and comprehensive accessories are perfect for all kinds of games and all kinds of players.
Players taking the first step towards their dream
If you are just starting your innings and looking for a bat that you can take with you from nets to the pitches, our bats offer you the exact backing your game needs.
Players who play for recreation
If cricket is your post-work therapy or a work-out regime, our bats add the right amount of ease, balance, and strength to your game that your motivated matches need.
Players whose passion meets profession
If you are tired of fixing or switching your bats mid-innings, our durable and stylish bats are exactly what you need, built to surpass the highest cricketing standards.
Pick the Bats and Gears Crafted for you!
We don’t just craft bats; we provide a complete range of gear and essentials to elevate your game. Pick the best bat along with care essentials and accessories for it.
Passionate about bats?
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